Case Study — FMCG — Mystery Shopping & Store Audit

Recovering Prime Shelf Space
for a Global FMCG Brand

How Nextyn deployed 200+ mystery shoppers across 8 markets in six weeks to recover planogram compliance and eliminate competitor shelf encroachment.

200+
Stores Completed
8
Markets Covered
32%
Compliance Improvement
6 Wks
Programme Duration

The Challenge

No Visibility Into What Was Happening on the Shelf

A leading global FMCG brand was experiencing declining sell-through rates across key retail markets in Asia and the Middle East. Internal reports pointed to promotional execution failures, but without ground-level evidence, the brand could not identify exactly where or why.

The brand had no real-time visibility into how its products were being displayed across retail locations in eight markets. Planogram adherence was inconsistent, promotional materials were missing or outdated, and competitor products were occupying shelf space allocated to the brand.

Markets in Scope
India, UAE, Saudi Arabia, Indonesia, Malaysia, Thailand, Philippines, Vietnam
Category
Personal Care & Home Products — Modern Trade & General Trade channels
Key Objective
Identify compliance failures, recover prime shelf positions, and establish ongoing audit infrastructure

Nextyn's Approach

Deployed 200+ Evaluators. Delivered Intelligence in Six Weeks.

Nextyn designed a bespoke Store Audit programme within five business days of briefing. The programme covered planogram compliance, promotional display execution, pricing accuracy, and competitor benchmarking across all eight target markets simultaneously.

Each evaluator was briefed on the brand's specific standards and equipped with a structured assessment checklist. Visits were conducted anonymously across modern trade and general trade channels, with timestamped photographic evidence captured for every non-compliant observation.

All field data was processed through Nextyn's AI analysis platform, which identified systemic compliance failures across specific retail chains and geographic clusters. The brand received a consolidated intelligence report with location-level scoring, photographic evidence, and a prioritised action plan within seven business days of field completion.

“The programme gave us the first real picture of what was actually happening in our stores. The data was granular, the photos were indisputable, and the recommendations were directly actionable.”
Regional Category Director, Global FMCG Brand

The Outcome

32% Compliance Improvement. Prime Shelf Positions Recovered.

32%
Planogram compliance improvement across all 8 markets
Within 30 days of the programme report delivery, compliance rates improved from 43% to 75% across the audited location portfolio.
60+
Prime shelf positions recovered from competitor encroachment
The programme identified and documented 60+ locations where competitor products were occupying allocated brand space, enabling the commercial team to negotiate immediate corrections.
100%
Ongoing monthly audit programme established
Following the initial programme, the brand commissioned a rolling monthly audit across all priority markets — now in its third consecutive year with Nextyn.
Start a Store Audit Programme