Mystery Shopping & Store Audit
Most brands assume they know what happens inside their stores. The reality is often different. Nextyn's mystery shopping network deploys trained evaluators across 70+ countries to capture unbiased, ground-level intelligence on customer service, compliance, and brand execution. No assumptions. Just evidence.
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Share your details and our team will reach out within 24 hours to discuss your requirements.
What Is Mystery Shopping
Most mystery shopping providers deliver data. Nextyn delivers intelligence. Our trained evaluators do not just record what they observe. They assess every touchpoint against your brand standards, benchmark performance against competitors, and contextualise their findings through our network of 135,000+ experts.
Trained evaluators visit your locations anonymously, recording what genuinely happens when no one from management is watching. No bias. No assumptions.
Every visit is scored against a customised evaluation framework built around your specific brand standards, customer service protocols, and compliance requirements.
Unlike traditional mystery shopping firms, Nextyn layers on contextual insights from our network of 135,000+ experts, giving you the "why" behind the "what."
What We Evaluate
Nextyn's Store Audit programmes are designed to capture the full customer journey across all relevant touchpoints and channels.
Staff greeting protocols, product knowledge, complaint handling, upselling behaviour, and overall service experience assessed against your brand standards.
Store opening and closing procedures, cash handling, safety compliance, hygiene standards, and adherence to operational SOPs evaluated systematically.
Planogram adherence, promotional display execution, shelf availability, pricing accuracy, and overall store presentation documented with photographic evidence.
Website usability, online ordering experience, customer support responsiveness, click-and-collect execution, and digital brand consistency evaluated end-to-end.
Side-by-side evaluation of your locations against direct competitors to identify performance gaps and opportunities across the same markets.
Follow-up communications, loyalty programme engagement, complaint resolution speed, and overall customer retention behaviour tracked through the full journey.
Industries We Serve
Nextyn deploys Store Audit programmes across all major consumer-facing industries and channels.
How It Works
Why Nextyn
With evaluators across 70+ countries and deep experience in emerging markets across Asia, the Middle East, and Africa, Nextyn goes where others cannot.
View our global reach ›Nextyn's reporting platform uses AI to identify patterns across hundreds of visits simultaneously, delivering insights that are both human-reviewed and machine-enhanced.
See a sample report ›Unlike traditional mystery shopping firms, Nextyn connects audit findings with insights from 135,000+ experts. This means you understand why it happened and what to do about it.
Discuss your project ›Case Study
A leading global FMCG brand faced inconsistent shelf placement and poor execution of in-store promotional displays across 8 markets. Without real-time tracking, the brand was losing prime shelf space to competitors.
Nextyn deployed 200+ trained evaluators across all 8 markets simultaneously, identifying systematic compliance failures and delivering a comprehensive recovery plan within six weeks.
Read the Full Case StudyWhat You Receive
Individual location-level reports with scoring breakdowns, evaluator observations, and photographic documentation for every visit conducted.
An interactive performance dashboard allowing you to compare scores across locations, markets, and time periods in real time.
A timestamped photographic library documenting shelf conditions, promotional displays, pricing labels, and store presentation across all audited locations.
Machine-learning-driven analysis identifying systemic issues, outliers, and improvement opportunities across your entire location portfolio.
Actionable recommendations prioritised by impact, with specific guidance for store managers, regional directors, and central operations teams.
Wave-over-wave performance tracking that shows you whether standards are improving, declining, or holding steady across your key markets.
Frequently Asked Questions
Start a Mystery Shopping Programme
Share your details and Nextyn's research team will reach out within 24 hours to design a Store Audit programme tailored to your objectives.