Mystery Shopping & Store Audit
Most brands assume they know what happens inside their stores. The reality is often different. Nextyn's mystery shopping network deploys trained evaluators across 70+ countries to capture unbiased, ground-level intelligence on customer service, compliance, and brand execution. No assumptions. Just evidence.
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Share your details and our team will reach out within 24 hours to discuss your requirements.
Our Approach
Most mystery shopping providers deliver data. Nextyn delivers intelligence. Our trained evaluators do not just record what they observe. They assess every touchpoint against your brand standards, benchmark performance against competitors, and contextualise their findings through our network of 1,35,000+ industry experts.
The result is not simply a report. It is a strategic view of how your brand is actually experienced on the ground, across every location, every time.
Trained evaluators visit your locations anonymously, recording what genuinely happens when no one from management is watching. No bias. No assumptions.
Unlike traditional mystery shopping firms, Nextyn layers on contextual insights from our network of 1,35,000+ independent consultants, giving you the "why" behind the "what."
Our proprietary AI tools identify patterns and anomalies across thousands of data points, surfacing trends and risks that even the most thorough human review might miss.
What We Measure
Evaluate how your staff engages with customers, from the initial greeting and product knowledge through to problem resolution and closing the sale.
Verify adherence to brand standards, standard operating procedures, safety protocols, and regulatory requirements across every location.
Audit stock availability, pricing display accuracy, promotional execution, and planogram compliance to ensure your stores deliver on your commercial strategy.
Assess cleanliness, layout, signage, stock presentation, and the overall physical environment your customers experience every day.
Understand how your locations compare to competitors on customer experience, pricing, promotions, and service quality in the same market.
Evaluate your website, mobile app, phone support, and the consistency of the online-to-offline journey your customers navigate.
Industries We Serve
How It Works
We align with you on objectives, KPIs, target locations, and evaluation criteria. Every programme is custom built.
Carefully vetted evaluators are matched to your brand, demographic, and market requirements for authentic assessments.
Anonymous visits, calls, or digital interactions are conducted precisely according to the agreed scenario and evaluation criteria.
Every report is reviewed by our quality assurance team before delivery, ensuring accuracy, consistency, and reliability.
Detailed reports with photo and video evidence, AI insights, and strategic recommendations, delivered within 7 to 10 business days.
Why Choose Nextyn
With offices in Mumbai, Singapore, Jakarta, and Bangalore, Nextyn operates across 70+ countries with a particular strength in emerging markets across Asia, the Middle East, and Africa. Nextyn goes where others cannot.
View our global reach ›Unlike traditional mystery shopping firms, Nextyn connects audit findings with insights from 1,35,000+ industry experts. This means you do not just learn what happened. You understand why it happened and what to do about it.
Explore our expert network ›Nextyn's proprietary AI tools analyse patterns across thousands of data points, flag anomalies, and surface trends that drive smarter decisions. Every report is both human-reviewed and machine-enhanced.
See a sample report ›Whether you need a single-location pilot or a multi-country rolling programme, Nextyn adapts to your scale, budget, and timeline. No rigid enterprise contracts. Just the right solution for your needs.
Discuss your project ›Case Study
Featured Case Study
A leading global FMCG brand faced inconsistent shelf placement and poor execution of in-store promotional displays. Without real-time tracking, the company was losing prime shelf space to competitors.
The brand had no visibility into how its products were displayed across retail locations in eight markets. Planogram adherence was inconsistent, promotional materials were missing or outdated, and competitor products were occupying space allocated to the brand.
Nextyn deployed over 200 trained mystery shoppers across the target markets over a six-week period. Each evaluator documented shelf conditions with timestamped photo evidence and benchmarked the brand's presence against three key competitors.
The programme delivered a 32% improvement in planogram compliance, identified and recovered prime shelf positions in over 60 locations, and established a structured monthly audit programme now running across all priority markets.
Read the Full Case StudyWhat You Receive
Individual store findings, performance scores against your KPIs, and clear recommendations for each location audited.
Timestamped visual proof of compliance or non-compliance, providing indisputable evidence for your operational teams.
Machine learning tools identify recurring patterns, service gaps, and emerging risks across your entire location portfolio.
Frequently Asked
Protect Your Brand Standards
Share your details and Nextyn's research team will reach out within 24 hours to discuss your mystery shopping requirements.