Client Background:
A top 5 global consulting firm was tasked with advising a fintech client on entering multiple Asian markets. The team required nuanced, on-the-ground insights to validate assumptions and de-risk their recommendations, all within a compressed project timeline.
Solution:
The consulting firm engaged Nextyn’s EN++ to create a tailored research workflow:
- In-Depth Interviews (IDIs): EN++ arranged interviews with local fintech executives, regulators, and distribution partners across five Asian countries.
- Expert Surveys: Blinded surveys were conducted to gauge market readiness, consumer trust, and regulatory openness.
- Offshore Analyst Desk: Analysts synthesized findings into actionable frameworks and competitor benchmarking reports.
Results:
- Market entry strategy delivered in record time, with robust validation from local experts and quantitative data.
- The consulting team’s recommendations were adopted by the client’s board, citing EN++’s primary research as “instrumental to our confidence.”
- The client successfully launched in three priority markets, exceeding initial adoption targets.
Key Takeaway:
EN++ enabled the consulting firm to go from hypothesis to insight at unprecedented speed and depth, ensuring their client’s market entry plan was both ambitious and grounded in real-world intelligence.
