Finally, Real Customer Insight.

NPS + Customer Interviews, Done Together.

Traditional NPS gives you a number, but numbers alone can’t explain loyalty, frustration, or churn. Our approach goes further by combining NPS with real customer interviews, verbatim proof, and AI-powered analysis, helping you understand not just what your customers feel, but why they feel it. This is the depth that fuels better products, stronger retention, and smarter decision-making.

Dashboard showing NPS score of 45 with 21% passive, 21% promoter, and 17% detractor segments, customer feedback on onboarding, and selected NPS score ranges.
You're missing the ground truth.

Most Companies Measure NPS. Very Few Understand It.

Businesses rely heavily on NPS and customer satisfaction surveys but the reality is harsh: a single number cannot explain customer loyalty, churn, or brand trust. It doesn’t reveal the emotions behind customer decision-making, the friction points that drive switching, or what your promoters actually love about you. Without context and qualitative depth, NPS becomes a vanity metric rather than a strategic tool.
A high NPS with low retention
A low NPS with no clear reason
Contradicting customer feedback across touchpoints
Surveys that show symptoms but not causes
Customer insights that are too shallow to drive action
Interactive UI Design
A three-layer approach to understanding customer reality.

Survey Data + Human Insight = Real Customer Truth

Nextyn combines quantitative measurement with qualitative depth, giving companies a complete understanding of why customers stay, churn, recommend, hesitate, or disengage. Our dual methodology uncovers motivations, perceptions, and emotional triggers that traditional surveys simply cannot capture.

Layer 1:
Quantitative NPS & CSAT Survey

We begin with a scientifically designed, customer-wide survey that measures:

  • Net Promoter Score (NPS)
  • Customer Satisfaction (CSAT)
  • Brand perception and positioning
  • Customer motivations and expectations
  • Churn risks and retention drivers
  • Product/service feedback across key journeys

This survey creates a statistically reliable baseline of customer sentiment, helping you understand where your brand stands and how it compares across cohorts and industry benchmarks.

Layer 2:
Analyst-Moderated In-Depth Customer Interviews

Our trained analysts conduct 30-minute & 60-minute, 1-on-1 customer interviews with a meaningful subset of survey respondents. These are deep, conversational, and strategically guided sessions that reveal:

  • The “why” behind every NPS or CSAT score
  • The emotions behind customer loyalty or dissatisfaction
  • Specific friction points that lead to churn or complaints
  • Moments of delight that create advocacy
  • Hidden misconceptions, unmet expectations, and brand gaps

These interviews create human-level clarity — converting raw numbers into real customer stories.

Layer 3:
AI-Powered Dashboard - Query in Natural Language

All interviews and transcripts are securely stored in your Nextyn dashboard, where you can:

  • Search across all transcripts
  • Listen to all interview recordings
  • Ask AI-powered questions
  • Filter insights by segment, score, location, or customer type
  • Build your own customer storyboards
  • Save quotes, trends, and evidence for internal presentations

This turns your customer research into a living, searchable knowledge base your team can use all year.

Why Corporates Choose Nextyn

The NPS Program Built for Product, CX, Marketing & Strategy Teams

Customer Truth, Not Surface Metrics

We uncover what customers actually mean, not what they simply click.

Analyst-Led Moderation

Every call is moderated by trained researchers who know how to extract actionable insights.

Real Verbatim Evidence

Transcripts, audio, and highlighted quotes replace assumptions with customer-backed clarity.

Actionable Recommendations

We connect feedback to commercial performance, retention, and brand health.

Fast Turnaround

Most studies completed within 2-6 weeks.

Stakeholder-Ready Outputs

Perfect for board meetings, GTM planning, product roadmaps, and CX transformation.
Expert-led research.

Why Nextyn? We're Built Different.

Most survey firms hand you data. Most consulting firms hand you their interpretation. We give you both—and the raw materials to verify and re-interpret as you see fit.

Here's what matters:
Analyst Quality: Our customer research analysts aren't junior data collectors. They have 5+ years in customer research, behavioral psychology, or qualitative methodology. They know how to listen, probe, and extract signal from noise. They understand the psychology of why customers choose to stay or leave.
Methodological Rigor: Survey design follows ESOMAR guidelines. Sampling is statistically sound. Interviews are structured but not rigid. Analysis is rigorous but human-led, not algorithm-dependent.
Speed + Depth: Most firms make you choose between fast and deep. We give you both. Our distributed analyst team can move fast. Our methodology ensures depth. 2-6 weeks from kickoff to deliverables.
Radical Transparency: We don't interpret and disappear. We give you transcripts, audio, and AI-powered search so you can interrogate the data yourself. You're not reliant on our narrative.
Dashboard mockup
Everything You Need - Deliverables

Your Complete NPS + Customer Insight Intelligence Pack

Comprehensive NPS & CSAT Survey

Designed for statistical reliability and segmented insights.

In-Depth Customer Interviews

Thirty or sixty-minute conversations moderated by trained Customer Insight Analysts.

Full Verbatim Transcript Library

Timestamped, searchable, categorized transcripts.

AI-Powered Insight Dashboard

Search, filter, listen, and interrogate your data using natural language.

Executive Insight Report

A 20–30 page synthesis linking data to strategy and action.

Benchmarking Option

Run repeat waves to track brand health over time.
Your Customers Already Know the Answers. It’s Time You Heard Them Clearly.

Let’s Redefine How You Hear Your Customers

Your customers already know what’s working, and what’s not. With Nextyn’s NPS + Customer Interviews, you can uncover those truths today and turn them into action tomorrow. If you’re ready for clarity that drives real change, we’re ready to deliver it.

What to Expect:

  • Understand the “why” behind your NPS, not just the score.
  • Hear real customer voices through moderated interviews and verbatim transcripts.
  • Identify retention drivers, friction points, and hidden customer expectations.
  • Equip your leadership, product, CX, and marketing teams with actionable intelligence.
  • Access a living dashboard with transcripts, insights, and AI-powered search.

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