Understand what your acquisition's customers actually think, before you buy it or integrate it.
PE firms make multi-million dollar decisions on brand assumptions. Most rely on management commentary or surface-level NPS surveys. We give you what customers really think, in their own words, synthesized by expert analysts, searchable through AI.
For FDD teams, deal teams, and post-acquisition integration leaders who can't afford to be wrong.
True customer understanding doesn’t come from a single data point. It’s the intersection of what people say, how they feel, and why they act. At Nextyn, we’ve engineered a three-layer framework that moves beyond conventional customer surveys. By combining statistically rigorous survey analytics, analyst-led qualitative depth, and AI-enabled interpretation, we transform fragmented customer feedback into an unshakeable truth about brand performance. This hybrid model gives investors and operators a living, breathing pulse of the customer — measurable, explainable, and actionable.
Every CX Signal engagement begins with a scientifically designed, data-driven customer survey. This isn’t just a check-box NPS exercise, it’s a comprehensive brand diagnostic built to quantify sentiment, loyalty, and perception across multiple touchpoints. We measure:
Our survey design ensures statistically significant sample sizes, proper weighting, and benchmarking against both industry and regional norms. Each insight feeds into an intuitive, interactive dashboard, giving you a factual baseline of where the brand truly stands.
Result:
You get a statistically sound baseline of where the brand stands. No guesswork. All dashboarded and comparable to industry benchmarks.
This is where most survey approaches stop. We don’t. Our experienced customer research analysts conduct 30-minute, 1-on-1 interviews with a curated sample of survey respondents (typically 10% or more). These are not scripted or robotic, they’re expert-moderated deep dives designed to uncover emotion, motivation, and friction points that numbers alone can’t explain.
You can even join these sessions in ghost mode, observing in real time without influencing responses. What sets this apart is the human craft of insight extraction: our moderators are trained in customer psychology, not just survey mechanics.
Result:
Transcripts, audio files, and verbatim quotes that turn raw survey numbers into actionable narrative.
All transcripts and recordings are securely housed in your Nextyn IQ Dashboard, giving you perpetual access to the voice of your customer, not filtered through interpretation, but directly searchable and actionable. Every insight, every verbatim, and every sentiment is preserved in one living repository, creating a single source of truth you can revisit, reanalyze, and build upon as your strategy evolves.
You own every byte of data. We simply empower you with clarity, speed, and structure.
Result:
Continuous discovery. Transparent insight generation. An evolving, self-refreshing understanding of your customers that grows with your portfolio.
Different teams have different needs. One platform serves them all:
Validate acquisition thesis in weeks, not months. Understand customer stickiness, brand perception, and churn risk before you commit capital. Make better pricing decisions based on real customer data, not management claims.
Build your post-acquisition integration playbook on facts. Know which customer segments are at risk. Understand which brand promises matter most. Plan retention strategy around actual customer motivation, not assumptions.
Track brand health month-by-month post-close. Spot deterioration early. Measure the impact of your integration decisions. Repeat the same survey methodology to benchmark progress.
Quantify customer overlap, willingness to cross-sell, and perceived brand distinctiveness. Data-drive your consolidation strategy instead of guessing.
Every deal is different. Every target company has unique customer dynamics. Let's talk about your specific situation—target company, timeline, key questions, and budget. We'll outline exactly how NPS Survey for Investments can de-risk your decision.
What to Expect:
Let's Validate Your Thesis. Schedule a Call.
