Introduction:

‍

I’ve worked on dozens of strategy projects some straightforward, many incredibly complex. Market entries, new product lines, inorganic growth evaluations, competitive defense... you name it.

There’s one insight channel I’ve come to rely on, especially when things are moving fast and ambiguity is high:
Expert calls.

At first glance, they seem simple. One call, one expert. But the real value? It’s exponential especially when you know how to use them strategically.

Here’s how I’ve seen expert calls deliver serious ROI, time and again, across different projects and verticals.

Real-Time Insight That Research Reports Just Can’t Offer

‍

I remember a specific project: we were exploring expansion into the Middle East for one of our verticals. Market reports were dated. Internal teams had limited visibility. The assumptions in our model looked plausible but they weren’t grounded.

One expert call with a former regional COO changed that. He pointed out supply chain challenges no one had flagged, flagged regulatory loopholes we didn’t know about, and gave us a realistic customer acquisition timeline.

That one conversation shaved three weeks off our planning cycle. That’s ROI.

At Nextyn, I’ve found the ability to source those precise experts fast makes all the difference. It’s not just access. It’s access with context.

Confidence in Strategy, Not Just Speed

‍

Expert calls don’t replace rigorous research. They sharpen it.

I’ve used them to test assumptions, stress-test competitive intelligence, and validate messaging before launching a GTM strategy. The difference between a call that confirms your hypothesis and one that challenge sit (before your stakeholders do)? It’s huge.

In one case, an expert’s candid feedback helped us sidestep an overly aggressive rollout plan that would’ve failed in a key market. The cost of that mistake would’ve been in the millions.

That’s the kind of ROI that doesn’t show up in a spread sheet but you feel it when you avoid a misstep.

It’s Not Just the Call It’s What Comes After

‍

What I’ve come to appreciate over the years is that ahigh-quality expert call isn’t a one-off event. It often opens up follow-on thinking.

In several projects, a well-structured call has triggered entirely new workstreams: new questions to explore, stakeholder mindsets tore frame, or even expanded scopes.

And sometimes, it becomes a recurring relationship an informal advisor we loop in quarterly or even bring into a project in a more formal capacity. That continuity adds even more value.

Nextyn has supported our team in making those connections not just experts, but potential long-term partners in insight.

A Final Thought: Insight Is an Investment

‍

If you're in strategy, you're not paid to guess you're paid to get it right, and get there quickly.

Expert calls are one of the few tools I’ve found that reliably improve both the speed and quality of our decisions.

And when you partner with a firm like Nextyn one that understands how to match expertise to nuanced, fast-moving questions the return on that insight becomes crystal clear.

Because in strategy, it’s not just what you know. It’s who you ask.

‍